Algorithmic Colonialism and Cultural Homogenization: A Sociological and Anthropological Analysis of Digital Ecosystems in the Global South

Abstract

The proliferation of global digital platforms has transformed communication and cultural exchange while raising concerns about cultural diversity, digital sovereignty, and technological inequality in the Global South. This paper examines algorithmic colonialism as a process through which globally dominant digital platforms influence cultural visibility, knowledge production, and social interaction through data extraction and algorithmic curation. Drawing on cultural imperialism theory, data colonialism, and cyber-anthropology, the study explores how engagement-driven recommendation systems may contribute to cultural homogenization in developing societies. Methodologically, the study employs a systematic literature review and qualitative thematic analysis of secondary sources, focusing on academic publications and institutional reports published between 2015 and 2024. The analysis identifies three interconnected mechanisms: unequal control over data and digital infrastructure, algorithmic prioritization of dominant-language and commercially attractive content, and the marginalization of local cultural expressions and knowledge systems. These mechanisms may reduce the visibility of indigenous languages, decontextualize traditional cultural practices, influence youth identity formation, and reshape community relationships and public discourse. The study also highlights the consequences of limited algorithmic transparency, inadequate linguistic representation, and dependence on externally controlled digital infrastructures. To address these challenges, it proposes algorithmic decolonization through culturally responsive platform design, local-language artificial intelligence development, independent algorithmic audits, stronger data governance, community-led digital archiving, and critical digital literacy. The study adds an interdisciplinary perspective to debates on digital inequality and cultural sovereignty, emphasizing that meaningful digital inclusion requires not only access to technology but also equitable participation in digital governance. It concludes that inclusive and culturally sensitive digital ecosystems are essential for protecting cultural diversity and promoting technological autonomy across the Global South.

Keywords

• Algorithmic Colonialism
• Cultural Homogenization
• Global South
• Digital Sociology
• Cyber-Anthropology

How to cite

Kaveesha, H. P. B. (2026) ‘Algorithmic Colonialism and Cultural Homogenization: A Sociological and Anthropological Analysis of Digital Ecosystems in the Global South’, Nile - Eurasian International Journal of Humanities, 1(1), pp. 97–110. https://doi.org/10.68283/neijh.v1.i1.a09